Eleven Personal Brand Tips
Personal branding is an ongoing process. It is a combination of your skills, the values you present, and the impression you leave. It's an empowering choice and gives you more control over your professional development.
- Figure out what drives you
To begin, you need to identify some of the values, beliefs, and goals that motivate you so you can align with that market.
- Keep learning
Continuously build on your knowledge to ensure that the content you create, share, and interact with is relevant.
- Review your online presence
Social media is used more frequently than ever, and the things you share can be viewed by many. Make sure they are giving off the right impression, and regularly check-in.
- Build your network
Being associated with other great colleagues and organisations can help boost your own reputation, and presents opportunities you could otherwise miss.
- Be genuine
There is only one of you, so being genuine and authentic is an easy way to establish a unique and original personal brand that will keep people coming back.
- Follow successful examples
Do your research in your area of expertise and follow those who are successful with their own personal brand. This will help you understand what works and inspire your own content.
- Be strategic
Once you have established how you want to be perceived, make sure that everything you share upholds your values and ties into your field.
- Tell your story
Your experiences and journey are unique and will be much more engaging for your audience, giving them a different perspective.
- Be helpful
Just as you want to learn from others, sharing your own knowledge and experience offers great value to your audience.
- Own who you are
Realise that you won't be the right fit for everyone, and that's fine. You want to connect with the people who will benefit you, and who you can in turn offer value to.
- Stay active
Maintaining a consistent online presence is key in establishing yourself as a thought leader and demonstrating your expertise, as well as staying up to date with trends.